It’s a group of Instagrammers trying to defeat the algorithm by liking each others posts. The group that I joined can be up to 200 people so every time you post a picture, you tag the account and 100 peopleIn will know and go like your pics. But you also have to like all of their pictures in return.
“Falsely inflating engagement rates within influencer communities.” – Instagram
It’s pretty easy, you scroll down their feed a bit and see the old posts, once you post the transition to one post with a low number of likes to one with big amount of likes suddenly that’s how you know they are in a pod.
You can also click on the picture and see who they are tagging, the usual pod is always tagged in their pictures.
I joined A Pod and Tested It Out
This is how I start realizing how SO MANY of my bookstagrammers friends were part of this pod and how quickly they get their likes.
- They literally expect you to like EVERY SINGLE one of others people post?! I don’t have time for that. If you don’t, they check the posts and tell you that you might get banned from the group. Hum.. I’mnot 24/24 on my account to do that.
- I don’t consider it as genuine engagement, they’re just here to like for the benefits of liking in return. It’s the same thing as Like For Like all over again. They are not even interested in your content per se. And the fact that they have an *obligation* and forced to like your picture is just plain wrong.
- I work with a lot of brands and publishers and I feel like this is not honest towards them. They are sending you products to market but your engagement is fake. What’s the point?
I left the Pods obviously. I will always prefer more genuine engagement on social media and really comment and like the content that are appealing to me. Yes it’s demanding and yes it’s a lot of work.
But if, as a blogger, you’re not going on a platform like Instagram to do the work and connect. Why do it in the first place?
Instagram and Facebook Are Cracking Down The Pods
Yes the big giants know about it and are now on their ways to crack down, ban and suspend these Pods.
I’ve always been more of an Instagrammer, my main personal blog is on Instagram and I feel like at the end of the day I’m prouder of that account than the Bookidote Instagram one just because I put real efforts in interacting with people.
This is why you haven’t seen me lately on Bookidote WordPress either because I prefer to do it in my own rhythm and not rush or like/ post comment just to post a comment. But I’m slowly getting back ❤️😍