This is one of the most requested post of all times and yes 4 years later, I finally have the chance to sit down and write about it hahah. This guide is for people who want to know how to approach brands, who just started and is interested to know more about collaborations.
This is not about sponsored nor paid posts, these kind of posts will be covered another day.
First step before everything else, is to build a community and how do you do that? It is via a platform. You have to carefully start with which blogging platform you want to do and what kind of niche you want to target.
Once you have determined in which platform you want to grow, you have to remember to CONSISTENTLY post content and ENGAGE. I can never amplify enough about those two. It’s a long and laborious task to do especially most bloggers are not bloggers full-time, we all have a life outside where we have to go to work, pick up the kids, cook for the family, study for school, etc. It’s important to choose something that you truly and genuinely enjoy doing repetitively so it doesn’t feel like a chore.
There’s no specific number of followers for you to have a collab but I’d say it’s safe to have at least 2k+ followers to start with small collabs.
On Instagram for example, having a theme for your feed is really important for the followers because they want to know it’s worth following you or not depending on the color scheme, the types of photos you are posting, etc.
See also: How To Create The Perfect Instagram Feed
Now this is the ultimate secret weapon everybody has been asking me about and I’m going to be real honest here there’s no secret it’s all very logical and simple. You find the brand’s/publisher’s platform and you messaged them. If you have a blog like WordPress, emailing a publisher is always the best way to go. If you have an Instagram account, you can DM them and they will mostly refer you to the right email-address to reach them. Either way, simply go for it and reach out.
Now, as with other business emails, you should always remain professional. Do not assume that they will collaborate with you or give you free products. Always, always, stay humble but also know your worth. Can the brands decline? Absolutely. But they can also accept it and that’s a risk worth taking,
Once you finally approached the brands and they have accepted to work with you, it is crucial to maintain a good relationship with them. The public relations emails and people are human too. Be nice and be respectful and you will have more opportunities in the future to work with them and others!
If you have any specific questions, do not hesitate to drop them in the comments below and I will try my best to answer them 🙂
Have a good Tuesday!